You want people to do the right thing? Save them the guilt trip
If you want to inspire people to do the right thing, don’t guilt-trip them. Positive emotions are a more powerful motivator
by Claudia R Schneider
Claudia R Schneider is a research associate at the University of Cambridge, UK. She is based within the Winton Centre for Risk and Evidence Communication and the Cambridge Social Decision-Making Laboratory in the Department of Psychology.
Written by Claudia R Schneider