
How to know what you really want
From career choices to new purchases, use René Girard’s mimetic theory to resist the herd and forge your own path in life
by Luke Burgis
Luke Burgis is a veteran entrepreneur who formally studied philosophy and theology, and is currently entrepreneur-in-residence at the Ciocca Center for Principled Entrepreneurship at the Catholic University of America in Washington, DC. He’s the author of Wanting: The Power of Mimetic Desire in Everyday Life (2019). He writes a regular Substack newsletter called Anti-Mimetic.