Richard Cook

Professor of Psychology , Birkbeck, University of London

Richard Cook is professor of psychology at Birkbeck, University of London. He studies how we perceive and recognise other people.

Written by Richard Cook

Photo of a crying child with an adult near a giant mask in a street setting. The child wears a blue scarf and white clothes.

Why do we make snap judgments based on facial appearance?

Even snap judgments that appear at a very early age can be inculcated by the imagery and messages shared within a culture

by Richard Cook & Harriet Over