F Bailey Norwood is professor of agribusiness in the Department of Agricultural Economics at Oklahoma State University. He is the co-author of Compassion by the Pound: The Economics of Farm Animal Welfare (Oxford University Press, 2011), Agricultural Controversies: What Everyone Needs to Know (Oxford University Press, 2014), Meet the Food Radicals (Oxford University Press, 2019) and Agricultural Marketing and Price Analysis (Waveland, 2nd ed, 2021).