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William von Hippel

Social Psychologist, Brisbane, Australia

William von Hippel is an evolutionary social psychologist with broad interests in how the recurrent challenges of our distant past help us understand our motivational states today. After three decades working as a psychology professor in the United States and Australia, Bill now writes books and conducts research for private companies.

Website

Written by William von Hippel

A cheerful picnic by a river with adults and children relaxing on blankets under a blue sky with scattered clouds.

Human nature

idea

For a happier life, we must balance two old psychological needs

Personal autonomy is abundant in the modern world. As a result, many of us get what we want but not what we need

by William von Hippel