Jay Van Bavel

Professor of Psychology and Neural Science, New York University, US

Jay Van Bavel is professor of psychology and neuroscience at New York University and at the Norwegian School of Economics. His research examines the role of social identity and morality in judgment and decision-making (you can read his research at jayvanbavel.com).

Written by Jay Van Bavel

There are three lenses through which to weigh any decision

Whether an act seems ‘good’ depends on how you look at it. Brain research reveals what happens when the lens changes

by Clara Pretus & Jay Van Bavel