
There are three lenses through which to weigh any decision
Whether an act seems ‘good’ depends on how you look at it. Brain research reveals what happens when the lens changes
by Clara Pretus & Jay Van Bavel
Jay Van Bavel is professor of psychology and neuroscience at New York University and at the Norwegian School of Economics. His research examines the role of social identity and morality in judgment and decision-making (you can read his research at jayvanbavel.com).