The words that make an apology convincing

A photo showing a person holding a bouquet of mixed flowers wrapped in brown paper, viewed from above and behind.

My son was two and we had just been discharged from hospital following a nasty winter bug. His birthday was only a few days away with no time to plan for a big party, so I invited a close family friend and her kids to a teddy bear-making workshop followed by a pizza. She agreed, huge relief – the problem was solved. But then she cancelled last-minute because apparently her children had received a better offer from a popular classmate who hosted great parties! My friend realised quickly that her honesty had fallen flat with me and so she came over to apologise.

I was reminded of this event recently when I attended a lecture about the psychology of apologies by my colleague Shiri Lev-Ari. She described how research has shown that apologies are most convincing when they involve greater cost, such as in terms of money or time. My friend seemed to know this intuitively – she turned up on my doorstep (time cost) with a bottle of champagne (financial cost) at a time that would have likely inconvenienced her (effort cost).

Shiri wondered if this cost rule would extend to the words that we use when we apologise, and in her recent research that’s exactly what she found. People judged apologies involving longer words of explanation (I did not mean to respond in a confrontational manner) as more convincing than apologies involving shorter words (I did not mean to answer in a hostile way), presumably because they signal greater cognitive cost.

So, here’s my message to my friend: next time you need to apologise, do turn up with that that bottle of champagne but consider replacing your ‘real sorrow’ with ‘genuine remorse’.

by Alice Gregory

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For more on the psychology of effective apologies, check out this TED-Ed video ‘The Best Way to Apologize (According to Science)’ (2022).

Are you sure you need to apologise? The Psyche Guide ‘How to Save Yourself Another Pointless Guilt Trip’ (2021) by Aziz Gazipura provides advice for those who feel guilty even when they might not have done anything wrong.


NOTE TO SELFWORK AND VOCATION

Are you saying ‘thank you’ too effusively?

A group of office workers turned to face a colleague, clapping and smiling, in a modern meeting room setting.

I was taken aback a few years ago when an article went viral admonishing its readers for sending so many ‘thank you’ emails – we’re all struggling with overflowing inboxes, it claimed, and insisting on replying ‘thank you’ all the time, while polite, just adds to the collective burden. Guilty as charged, I thought at the time.

According to a recent paper, there’s another reason to go easy on your gratitude. In the words of the research team led by Kristin Laurin at the University of British Columbia, saying ‘thank you’ too intensely could have ‘potential negative consequences’ for your ‘impression-management goals’. In short, it could make you seem like less of a boss.

The researchers came to their conclusion after presenting hundreds of participants with examples of exchanges between a helper and a thanker. Some of these were fictional vignettes, others were real-life workplace exchanges. Gratitude expressions ranged from the to-the-point ‘Thanks’ to the much more effusive ‘Thank you so much for taking your time to do this for me. I’m incredibly grateful. You have no idea how much I appreciate it. Thank you again.’

Participants rated more effusive thankers as being lower in status and lower in power (that is, having less control over resources and decision-making), relative to helpers. In the real-world examples, this was specifically the case when the message of thanks dominated, rather than being embedded in a longer message.

Expressing gratitude has many benefits – it helps us all get along, among other things – but Laurin and her team said their work shows being too effusive could have unintended consequences. If you’re an agreeable person but you also have ambitions for getting ahead, it might be worth pausing before expressing your next thankful message.

by Christian Jarrett

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An analysis by the energy company Ovo claimed that ‘thank you’ emails are bad for the environment and that if British adults each sent one fewer of these emails each day, we would save more than 16,433 tonnes of carbon a year.

For another nuanced take on gratitude, check out the Psyche Idea ‘True Gratitude is a Communal Emotion, Not a Wellness Practice’ (2020) by Michal Zechariah.


NOTE TO SELFDECISION-MAKING

For maximisers, bad choices really sting

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A dimly lit street with parked cars at night. A building has a large, vertical “HOTEL” sign illuminated.

Recently, I got food poisoning on holiday. I guzzled a glass of water from the hotel bathroom tap, after missing a sign saying it wasn’t drinkable. I regretted that decision, but what nagged at me more was something else: my choice of hotel in the first place.

Before a holiday, I often agonise over where to stay, weighing up every hotel I can find, with the goal of finding the very best option. Psychologists would call me a ‘maximiser’. Other people (like my partner, for one) are ‘satisficers’ who evaluate fewer options and choose one that’s ‘good enough’. Since the 2000s, maximisers have become of interest to psychologists because they often report greater regret and dissatisfaction with their choices afterwards. It seems their forensic searching for the ‘best’ reveals more options, but also inflates expectations of perfection and, once they’re locked in, they are painfully aware of all the rejected alternatives. One paper from 2024 suggested such habits can spoil a holiday.

In my nausea, I couldn’t shake the feeling that, in a parallel universe, I was enjoying another hotel sickness-free. So, since then, I’ve tried not to maximise so much, especially for semi-arbitrary choices. I might not find perfection but, according to the research, I’ll feel better about it.

My tactical satisficing has felt even more justified since I learnt recently about the work of the historian Sophia Rosenfeld. In an essay for Psyche’s sister site Aeon, she traces how and why choice became a fundamental right in Western societies – and why that right has created many problems. Choice, she argues, is not the same thing as freedom.

Clearly, it’s a luxury to have choices in life: many people don’t. But what I take from all this is that I could decide to be more mindful about how I choose.

by Richard Fisher

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If you like Sophia Rosenfeld’s Aeon Essay, ‘The Explosion of Choice’ (2025), you can dive deeper into her historical research about the roots of choice in her book The Age of Choice: A History of Freedom in Modern Life (2025).

To learn more about making tricky choices, check out the Psyche Guide ‘How to Make a Difficult Decision’ (2022) by Joseph Bikart.


A little Japanese trick for saying ‘no’

People in a small, well-lit Japanese restaurant or bar, with a menu on the wall and beverages on the counter.

As I’ve got older, I’ve got better at saying ‘no’ to requests I don’t fancy, but I regularly fail. Usually, I feel the urge to give a socially acceptable reason – busyness, or a clash. But, without an excuse, sometimes I lie (which feels wrong), or I people-please and agree (which also feels bad… for me).

So, during a recent trip to Japan, I was intrigued to learn a new word for ‘no’. In Japanese, saying chotto is a way of declining without offence. According to the newsletter Japan or Die, chotto translates directly as ‘a little’, but its meaning is more subtle: ‘If someone asks you if you want to go to a party tomorrow and that’s not something you want to do … all you have to say is Ashita wa chotto (‘Tomorrow is a little…’) and the meaning is conveyed.’

Chotto is an example of a conversational tactic called an ‘implicature’. As the philosopher of language Nikhil Mahant explained in a recent Aeon essay, it allows us to ‘convey meaning without breaking social norms’.

All languages have implicatures, but it turns out that cultures disagree on how to use them. One 2011 study, for example, explored the contrasting refusal strategies of American and Japanese participants. The Americans were more likely to give a direct ‘no’, or cite alternative plans (‘I’m busy that weekend’), whereas Japanese speakers would use chotto, or postpone an answer (‘Right now, I don’t know my schedule’). Interestingly, Japanese participants found the American strategies rude; the Americans found the Japanese tactics frustrating.

The language of implied refusal, it seems, is delicate, and sometimes you might offend without realising. Has learning this made it easier for me to say no? Well, a little…

by Richard Fisher

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If you’re an occasional people-pleaser (like me), learn the techniques of healthy, confident refusal in the Psyche Guide ‘How to Say No’ (2023) by Shayla Love.

The British philosopher Paul Grice argued that implicatures arise due to the desire to maintain cooperation and helpfulness during conversation. Learn more in his Aeon Idea ‘What We Say vs What We Mean: What Is Conversational Implicature?’ (2018).


NOTE TO SELFEMOTION REGULATION

Seeing all the parts of a tough situation

An adult and child looking at Santa inside a large snow globe with snowy trees at dusk.

When I’m going through something stressful, I have a strong urge to think out loud about it with someone I trust. There are probably several reasons I end up feeling better: my listener helps me avoid catastrophic thinking, or reminds me that they have my back if things get worse. But another likely reason is that having the chance to describe a difficult situation in detail – even if you’re just describing it to yourself, as in a journal – invites you to see the full picture, and in many cases, it’s not all bad.

Research by Christian Waugh and colleagues at Wake Forest University in North Carolina underscores this and highlights its potential for helping us manage our emotions. They focused largely on people’s experiences during the COVID-19 pandemic, based on data they collected then. When people reflected on a stressful experience they’d been having, and were prompted to describe six specific elements of the situation, they tended to list at least one that was positive (such as spending more time with family during the pandemic). Having more positive elements in the list was associated with feeling less negative and more positive emotion following the task. Taking some time to elaborate on one of the positive aspects seemed to help people feel better, too.

It can be annoying to be told to ‘look on the bright side’ or ‘find the silver lining’. But personal trials often come with opportunities for growth or self-insight; grief or separation sometimes lead to new connections; and even mundane sources of frustration (a traffic jam, say) can contain small points of pleasure or relief (enjoying a song on the radio that you would’ve missed). Where there are such leavening factors, taking a moment to talk or write about the experience could help us make the most of them.

by Matt Huston

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To learn about other accessible means of managing emotions, start with this Psyche Idea written by Christian Waugh himself: ‘Asking One Simple Question Can Entirely Change How You Feel’ (2022).

In an episode of the Speaking of Psychology podcast (produced by the American Psychological Association), the psychologist James Pennebaker talks about his research on expressive writing and how it makes people feel better.

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