The eerie phenomenon that keeps popping up

A man in a tweed jacket viewing a framed German wanted poster on a wall in a museum or gallery setting.

Browsing Spotify for music to pull me through the slog of a grey February in New York, I came across the work of Labi Siffre, a 1970s artist I had never heard of. I was immediately taken with his delicate voice and simple, intimate musical arrangements.

Shortly after my precious discovery, Labi Siffre turned up in random places. I heard his crooning in coffee shops, a friend put him on at karaoke, and the singer-songwriter Lucy Dacus mentioned him as an artist who epitomised yearning. Labi Siffre was following me. Or at least that’s how I’d think about it if I didn’t know better. Instead, I thought: Baader-Meinhof.

The Baader-Meinhof phenomenon, also known as the frequency illusion, is a type of cognitive bias where, once you learn about something – such as a word, person or concept – you start to notice it more frequently. Your best friend clues you in on a slang term, and suddenly you see it endlessly in your feed. Your brother recommends a supplement, and you start repeatedly hearing ads for it. It feels eerie, especially if you don’t have a name for what’s happening.

Terry Mullen recalled feeling similarly when, after learning about a 1970s terrorist group called the Baader-Meinhof Gang, he encountered another mention of them the next day. He wrote to a newspaper about it in 1994. About a decade later, a Stanford professor proposed that a mix of selective attention and confirmation bias explains why something you are newly aware of might seem to happen all the time.

I first learned about this phenomenon in a psychology class at university. Today, when I feel it in action, I mutter ‘Baader-Meinhof’ under my breath. It helps me notice what I’m noticing, and the knowledge that my brain is primed for recognition dispels the feeling that I’m being sent some coded, mystical message – musical or otherwise.

by Hannah Seo

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The Baader-Meinhof phenomenon is just one type of weird apparent coincidence. For a deeper dive on the subject, see the Aeon Essay ‘Are Coincidences Real?’ (2023) by Paul Broks.

For more on illusions and how attention can be misleading, check out the Psyche Idea ‘Sometimes, Paying Attention Means We See the World Less Clearly’ (2021) by Henry Taylor.


Embrace the monotony

A painting on a wall with a man in a suit standing in profile beside a doorway in an art gallery.

For most of my 20s, I couldn’t brush my teeth, ride public transit, or take a walk without listening to a podcast or audiobook. Silence, I thought, was a waste of time.

But since reading All the Beauty in the World (2023), I’ve been reconsidering my relationship to dull, seemingly empty moments. In the book, Patrick Bringley recounts his decade among the watchful guards of New York’s Metropolitan Museum of Art. Standing in the Met’s echoic halls for hours on end, day after predictable day, he found that, over time, his relationship to the work slowly changed. Initial enchantment with the art gave way to boredom – and then, enlightenment. He surrendered to the ‘turtleish movement of a watchman’s time’, stopped thinking about how much of his shift was left, and let the hours drift.

I think about Bringley’s experience when I have to engage in any long, monotonous task. It might be waiting in line or on hold, vacuuming, folding laundry, or chopping vegetables for dinner. I resist the urge to fill the time with music or podcasts and strive instead for what Bringley calls a ‘princely detachment’ from time, finding the luxury and nuance in the moment.

Bringley noticed patterns in the different kinds of Met visitors. Hanging up my laundry, I notice patterns in how different articles of clothing tend to wrinkle in the wash. Bringley developed an appreciation for artworks that he initially ignored. I pay finer attention to the unique composition of facial features on the faces of people I stand in line with. I am learning, I think, to appreciate the little things.

Of course, it requires constant practice to find the peace and richness in these stretches of time. But your reward comes, Bringley says, when an hour no longer feels an hour long, and you ‘hardly remember how to be bored’.

by Hannah Seo

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For a thoughtful conversation on how to embrace silence, and the meaning that can be found in intimate moments of quiet, listen to the episode ‘How to Sink Into Silence’ from the podcast The Gray Area with Sean Illing.

The Psyche Guide ‘Solitude Can Be Profoundly Restorative. Here’s How to Savour It’ (2025), by the psychologist Thuy-vy Nguyen, offers expert guidance on treating alone time as an opportunity, rather than a boring interlude.


NOTE TO SELFWORK AND VOCATION

Don’t fall victim to the Peter Principle

A man with white hair in a suit sitting at the head of an empty boardroom table, facing forward, back toward the camera. Dozens of empty chairs line the outer edges of the room; windows at the rear of the room show trees outside.

It’s fun stumbling upon psychological concepts in unexpected places. I remember first learning about the Johari Window (an obscure framework for thinking about the limits of self-knowledge) in the Robert Galbraith novel The Cuckoo’s Calling (2013). It happened again the other day. I was enjoying the action thriller Nobody’s Hero (2024) by M W Craven – my middle-aged version of brain rot – when the hero Ben Koenig invoked the ‘Peter Principle’ – the idea that people tend to get promoted to the point of maximum incompetence.

Koenig is already a curious character for anyone interested in psychology. He has Urbach-Wiethe disease, which has calcified his right amygdala – apparently rendering him incapable of feeling fear (a handy attribute for an action hero). By dint of his training with various special forces, he’s also a repository of fun psychological wisdom, such as the Peter Principle, which he draws on to explain why the assassins have chosen to murder a bunch of mid-ranking infrastructure experts, rather than their superiors.

I checked it out, and the Peter Principle is a genuine concept that originated with a bestselling, semi-satirical book of the same name in 1969, co-written by two Canadians, the educationalist Laurence J Peter and the playwright Raymond Hull. There’s a simple logic to their idea – you keep performing well, you keep getting promoted, until you reach a managerial role at which you struggle and so you don’t get promoted again. Various studies have confirmed there’s a truth to the logic, at least in the context of sales, the military and academia.

I’m going to add the Peter Principle to my mental dictionary of psychological concepts – and use it as a reminder not to rest on my laurels. We can’t assume that the skills and knowledge that served us well in the past will be enough for whatever challenges we face in the future.

by Christian Jarrett

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The article ‘The Reason Why People Become Incompetent at Work’ (2020) by David Robson discusses the Peter Principle in more detail.

The Psyche Guide ‘How to Get Promoted as a Woman’ (2020) by Jan Hills offers practical advice specifically geared towards female employees.


NOTE TO SELFMUSIC

The beats that make us want to move

People dancing at an outdoor festival, colourful tents in background, clear blue sky overhead.

Some musical rhythms are like magic spells: when we hear them, many of us can’t help bobbing our heads, swaying in time, animating our arms and legs. The feeling we have in that moment has a scientific name: the ‘pleasurable urge to move to music’ (PLUMM).

I learned about PLUMM from a paper on why some rhythms incite that feeling more than others. It has a lot to do with the complexity of a rhythm. Previous research has shown that very simple or very complex rhythms provoke relatively little urge to move – likely they seem too predictable or too unpredictable, respectively. People tend to feel the most PLUMM when they hear rhythms of medium complexity (ie, those with a moderate amount of syncopation, or off-beat emphasis).

According to the researchers Alberte Seeberg, Tomas Matthews and colleagues, moderately complex rhythms hit a ‘sweet spot of predictability’, and the effect has been interpreted in light of the predictive processing framework in neuroscience. Recently, these researchers found that when a rhythm contains more than one drum sound (such as a combo of bass drum, snare and hi-hat), the advantage of medium complexity is more pronounced.

I love beats of many kinds, and this research got me thinking about why they make me feel the way they do. At the lower end of complexity, there’s a minimal techno rhythm like this one by The Field – great for focus, but it doesn’t inspire me to move. On the very complex end, a spiky, complicated rhythm by Autechre is something to get lost in, but good luck finding a way to dance to it. So what’s in that sweet spot? We all can think of dance-floor favourites, but try this track by Flying Lotus – a core pulse you can follow, seasoned with little surprises. Commence head-bobbing.

by Matt Huston

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The meaning of ‘syncopation’ is well demonstrated in this brief video by the musician Andi Rodhe. As he builds an increasingly syncopated beat, see if you find a ‘sweet spot’ partway through where the urge to move feels highest.

If you’d like to read about other ways that music grips the mind and why, check out the Psyche Idea ‘What Is It About Musical Hooks That Makes Them So Catchy?’ (2023) by Tim Byron and Jadey O’Regan.


To see your home city anew, try this

A traffic light showing a green transgender symbol in front of a historic city square with statues and buildings.

One of my favourite walking routes though London goes from Waterloo Bridge to the London Eye, across the Thames to Big Ben, up Whitehall, and on to Soho for much-needed refreshment. But this spring, when a friend was visiting me from the United States, something happened on that familiar walk that made me see my home city with fresh eyes.

At a crossing by Trafalgar Square, she stopped in her tracks, though the lights were green. ‘What’s that?’ She pointed to the light flashing, not with the usual walking man, but with two female symbols, intertwined. ‘Oh that,’ I said shrugging. ‘The gay traffic lights of London.’ They’d gone up years ago, for the annual Pride Festival, and were so popular, they’d stayed – a little like my friend and I, who had a blast running back and forth between crossings so she could photograph all the LGBTQ+ symbols. Though she lives in San Francisco with her wife, these lights tickled her pink – and now they had the same effect on me.

This is an example of what the social psychologist Clayton Critcher at the University of California, Berkley calls the ‘vicarious construal effect’. By seeing an experience through someone else’s eyes, you can capture a feeling you’ve lost – or one you never even had. In an interview, Critcher said: ‘Simply trying to think about what someone else might see actually changes the way we see and interpret what we’re doing, changes the emotions we feel.’

This effect works whether rediscovering your hometown or more fully understanding another’s lived experience. So next time you notice yourself becoming oblivious to the place where you live, try to see it through the eyes of a visitor. Or better still, invite one over and share their perspective.

by Elena Seymenliyska

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For looking at the world with the wide eyes of a child, check out the Psyche Guide ‘How to Revive Your Sense of Wonder’ (2022) by Frank Keil.

And for more on the joys of exploring with an open mind, follow the Guide ‘How to Wander’ (2023) by Jordan Fisher Smith.

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Embrace the monotony

A museum guard’s tale of long, slow hours on the job changed how I think about seemingly empty stretches of time

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